Posted by: Jo Duxbury | 13 February 2012

Away with you, big words and jargon!

My latest column for ITWeb has a bit of a Valentines’ spin on it…

“Keep it simple, stupid (KISS)” is not a new philosophy. It’s one that’s been enthusiastically adopted by software developers all over the world.

Being ‘simple’ is not the same as being simplistic. Simple is not about dumbing down the messages and patronising the audience. Simple communication is also not devoid of personality – it may demand ruthless editing, but does not silence your brand’s voice.

There are ways to keep it simple, without appearing stupid.

Read the full article here.


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