I was quoted in two articles recently which was rather nice:
Spicing up the marketing mix - which is all about how social media is adding a new flavour to traditional marketing channels, and is finally being taken seriously. I weigh in on what makes for an effective company page on Facebook.
Digital marketing: Get the push vs pull balance right. This is about how, when you’re marketing online, you can’t rely on people coming to your website or other online property – you need to set up channels that will push content out to your audience. (Think how when you ‘like’ a brand on Facebook, they send content through to your news feed.)
Thank you to Lezette at IT Web and Vanessa at TwoKats for African Business Review for the mentions
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